Embracing Personalisation: A New Era for Skincare Enthusiasts
The skincare industry is undergoing a significant transformation, shifting from generic solutions to personalized approaches tailored to individual needs. As we delve deeper into the science of skin, we uncover the pivotal roles that genetics and epigenetics play in this personalisation revolution. Understanding your unique skin profile can lead to targeted treatments and products that truly make a difference.
Discover Your Signature Aesthetic Genotype
What is your aesthetic genotype?
Biological and genetic predispositions that influence aesthetic aging, skin behavior, and treatment response.
Key benefits of DNA skin testing:
Personalized Insights
Identify the genetic factors that determine your skin’s response to aging, sun exposure, collagen production, and more. This test gives you personalized skincare recommendations based on your unique genetic profile.
Prevention Over Correction
By understanding your skin's genetic predispositions, you can prevent potential skin issues before they occur. This proactive approach helps maintain youthful and healthy skin longer.
Targeted Skincare Solutions
DNA testing provides precise guidance on what ingredients and treatments are most effective for your skin type. Say goodbye to trial and error – get straight to the products that work best for you.
Holistic Health Approach
DNA insights go beyond just skincare. They can also provide information on how lifestyle factors such as diet, stress, and sleep affect your skin, allowing you to make informed decisions for overall skin health.
• Collagen & Elasticity Genes (e.g., MMP1, COL1A1)
• Pigmentation Genes (e.g., MC1R)
• Detox & Inflammation Genes (e.g., GSTT1, IL6)
• Glycation Tendency (AGE-related skin damage)
• Oxidative Stress Sensitivity
• Photodamage Susceptibility
An at home genetic test, consisting of a simple cheek swab. Results are available within 3 weeks.
A profile showing genetic risks and resilience factors, informing prevention and personalization of interventions (e.g., ingredient selection, collagen stimulation strategies, downtime tolerance).

DECODE. DEFINE. TRANSFORM
Unlocking Your Skin's DNA
Getting Started
Create an account on our SKNCODE platform, by answering a few questions about your lifestyle and skincare preference.
Purchase your SkinDNA kit online, and get it delivered to your home.
The test is a simple cheek swab, and results are available within 3 weeks*
You will be notified when your report is available for discussion, and to book an appointment to discuss your personalised recommendations based your unique genetic code. View sample report Here
Virtual consultations can be booked via our SKNCODE platform.
In-person consultations can be booked via Telephone, WhatsApp , or Online via our Website.
At your selected date and time, consult Dr Douglas, online or in-person, to discuss your skincare goals, needs and concerns.
Receive personalised skincare advice and recommendations, crafted in a report, available on the SKNCODE platform.
All our recommendations are based on your unique skincare needs, genetic code, lifestyle and skincare preferences.
Products purchased on our platform is delivered straight to your door.
Securely view your reports, chat with our experts, shop medical-grade skincare, and book follow-up consultations and in-clinic treatments right within the platform.
We are here to guide and support you, with an holistic and highly personalised approach to your skin health journey.
THE SKNCODE SIGNATURE EXPERIENCE
1. The Discovery Moment – Anticipation & Curiosity
Your journey begins with an invitation—an exquisitely designed SkinDNA Kit that arrives at your doorstep in sleek, tactile packaging, crafted to heighten anticipation. From the moment you unbox it, you sense that something truly personal is about to unfold.
2. The Revelation – Intimacy & Understanding
Through cutting-edge genetic and skin analysis, SkinDNA reveals what your skin has always known, but never been able to express—its strengths, vulnerabilities, and deepest needs. This moment, guided by our experts, is one of intimacy and empowerment.
3. The Rituals Begin – Luxury Meets Precision
Your personalized regimen arrives—an elegantly curated selection of skincare, supplements, in-clinic treatments, and at-home treatments, each selected to work in harmony with your unique biology. Crafted in a report, your personalised recommendations are available to explore on our elegant, Virtual Skincare platform.
4. The Transformation – Subtle Yet Profound
With time, you begin to notice the difference—not just in your skin, but in the way you feel. The rituals become second nature, an effortless luxury that simplifies your life, aligning your beauty and wellness seamlessly.
5. The Continuous Evolution – Surprise & Delight
Your Skin Health journey evolves with you. Whether through seasonal adjustments, lifestyle changes, or new scientific discoveries, we continually refine your regimen, surprising and delighting you with innovations that keep you at the forefront of beauty and wellness.
Genetics vs. Epigenetics: What’s the Difference?
Genetics
Genetics refers to the inherited traits that influence our skin, such as texture, pigmentation, and aging patterns. For instance, variations in genes like COL1A1 can affect collagen production, impacting skin elasticity.
Epigenetics
Epigenetics, on the other hand, involves changes in gene expression that occur due to environmental factors. This means that while your genetic makeup sets the stage, factors like diet, stress, and sun exposure can alter how your skin behaves. For example, UV exposure can lead to epigenetic changes that accelerate skin aging.

How Your DNA Shapes Your Skin Health
The Science Explained
Advancements in genetic testing, such as SNP (single nucleotide polymorphism) analysis, allow us to identify specific genetic markers associated with skin conditions. By understanding your unique genetic profile, skincare products can be tailored to target specific issues, like hyperpigmentation or sensitivity.
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The Environmental Connection
How Lifestyle Choices Affect Your Skin
Epigenetics emphasizes the significant influence of lifestyle on skin health. Factors like diet, sleep, and stress levels can modify gene expression, affecting skin clarity, hydration, and overall appearance. For instance, a diet rich in antioxidants can positively influence skin health by promoting favourable gene expression
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